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Morris had radical ambitions to revolutionise the design industry and influence taste. Joined by a group of dedicated designers and friends, Morris set up a decorating business, ‘The Firm,’ founded on the use of quality materials and designs led by famous artists of the day.
Morris & Co designed for a wide variety of clients. In this space you can explore the full range of their products, including lavish items such as stained glass for churches, furnishing fabrics for wealthy industrialists and a wallpaper designed for Queen Victoria. You can also browse some of the more affordable items, such as the best-selling ‘Sussex’ chair, that were available off the shelf from a shop on Oxford Street, London.
With a range of The Firm’s marketing materials on display, why not try running Morris & Co yourself in our interactive game?